Unpaid Product Placement: The Elephant in the Room in uk tv’s New Paid-For Product Placement MarketUnpaid Product Placement: The Elephant in the Room in uk tv’s New Paid-For Product Placement Market
Pre-print draft: full paper forthcoming in International Journal of Advertising, 31/4 (November, 2012) Please do not cite without permission
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How divergent beliefs cause account team conflict Chris HackleyHow divergent beliefs cause account team conflict Chris Hackley
Hackley, C. (2003) How Divergent Beliefs Cause Account Team Conflict International Journal of Advertising, 22, pp. 313–331
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Best Adult Nonfiction of 2012 Created By: Niel Hollands, Williamsburg Regional Library, and Rachel Bussan, ia1ABest Adult Nonfiction of 2012 Created By: Niel Hollands, Williamsburg Regional Library, and Rachel Bussan, ia1A
Annotation: Describes the coercion of the post-World War II soviet Union in turning Eastern European countries into communist regimes. Focuses on Poland, Hungary
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Table of Content Advertising 3Table of Content Advertising 3
Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion
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The Betamax Case and the History of Time Shifting Copyright, Legal Issues and Policy Jonah Volk December 14, 2008The Betamax Case and the History of Time Shifting Copyright, Legal Issues and Policy Jonah Volk December 14, 2008
I have been dealing with time-shift all my life, from the time my mother and I listened to those old classical records, to when Norio Ohga said he needed a vocal mirror
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Ethics and AdvertisingEthics and Advertising
Fig. 13. 1 "It Depends on What You Mean by is," According to Former President Bill Clinton [Source]
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Chapter 2 The Promotion Industry true/falseChapter 2 The Promotion Industry true/false
While many facets of advertising have undergone a great deal of change since the early days of advertising, the goal of the industry has remained constant
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