Table of Content Advertising 3 Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion 243.37 Kb. 15
Chapter 2 The Promotion Industry true/false While many facets of advertising have undergone a great deal of change since the early days of advertising, the goal of the industry has remained constant 167.04 Kb. 1